Client: No Distance
Role: Creative Direction / Production
Team: Jammz, Peroli
Skills:Creative Direction, Production
As a part of my exploration of Grime music in Brazil, I partnered with renowned Brazilian DJ Peroli to create a platform called No Distance, aimed at showcasing the connections and similarities that the Brazilian and UK music communities share. The idea behind the name, is that despite the physical distance between the two countries, there’s no distance between the ideologies and methodologies the two communities share. The distance between us does not represent the closeness of the two communities.
The platform began with a tour which we organised together, consisting of show dates in both Brazil and The UK. I created a tour poster, using old pen and pixel mixtape covers as inspiration., as well as a series of stickers to distribute at live shows to create brand awareness.