Client: Owner/Designer/Project Manager
Role: Owner/Designer
Team: Self
Skills: Front End/Photoshop/Illustrator/After Effects + More

I Am Grime is a record label which I conceived and brought to life in 2015. Founded on the back of 2014’s pirate radio renaissance, and in the backdrop of a time where UK grassroots artists were chasing commercial success, the label began as a statement of identity. Since then it has grown immensely, with over 2 million streams, a monthly radio show on Rinse Fm and more. Grime as a culture is very similar to punk, and represents DIY culture at its finest. For this project I wanted to create a brand which was simple and striking, like the message, which allowed room for collaboration with other artists whilst retaining its own identity. Here is just a selection of the work I have undertaken for the label, including creating landing pages, social media content, and merchandise design.