Client: Fresh Ego Kid
Role: Consultant & Designer
Team: Marvin Morgan, Dean (Lead designer), Elliot Simpson (Film), Miles Addy (Film & Photography)
Skills: Consultation/Creative Direction & Design

Working with Fresh Ego Kid, I was able to fully explore and combine my skill as a storyteller with my design background. My first major project, was helping the brand to identify and craft their story, to create a brand document which they could present to other brands for potential collaborations. This was instrumental in them securing their first partnership with JD sports. I was also able to assist the lead designer with designing clothing for their SS18 collection (Some of which made it onto the shop floor). This then developed into assisting Marvin and the team in coming up with a concept for the brands first video campaign, shot by Elliot Simpson. As my relationship with the brand grew, I was later called back in to partake and assist in Fresh Ego Kid’s collaboration with Converse, shot by Miles Addy.