Client: Boiler Room / CMV
Role: Creative Direction / Curation
Team: Jesse Bernard, Fred Velody, Wander Scheeffer, Cam Lindsay, Yvie Oliveira, Jordan Brompton
Skills:Creative Direction, Video Editing, Illustration & event curation

I was drafted in as part of an international team to work on a live Boiler Room broadcast for CMV, an agency aimed at bridging the gap between Brazilian and UK music scenes. Working alongside a Director and a team of photographers and videographers, I was responsible for creating the artwork advertising the event, as well as creatively directing the video advert for the campaign.

Working in a format which included multiple languages presented a challenge in terms of communicating to international audiences. Music and rhythm was an essential tool for unifying our audiences, using popular references such as football and film culture which resonated with audiences on both sides of the water.